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How do you spell sell-out? F-E-R-G-I-E. The Fergalicious one has agreed to plug Candies merchandise in the lyrics of her songs in exchange for $4 million. She will also shill the brand in tv commercials and have Candies “style advisors” giving makeovers at her concerts. From The New York Post: “With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song, so that it slips down easily rather than chokes the fan,” an executive at Interscope, Fergie’s record company in Los Angeles, told the Sunday Times of London. Can’t you just imagine those future songs? “My humps, my humps…look great in Candies strech capris on sale now.” But who am I to judge? If someone gave me $4 million, I’d find a way to work product placement into the Bible. Who’s to say that Eve didn’t clothe herself with hip Juicy cargo pants? |
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July 3rd, 2007
