January 26th, 2007

K-Fed Superbowl Ad Angers Restaurant Workers

Kevin Federline finally found a job. But even when he actually works for his money, he still manages to make an ass out of himself.

K-Fed has landed a Superbowl commercial for Nationwide Insurance and their “life comes at you fast” campaign. In the spot, K-Fed daydreams about being a famous rapper, only to suddenly wake up flipping burgers at a fast food restaurant. Well, apparently using fast food workers as a punchline wasn’t the best idea.

From E! News Online:

In a letter to Nationwide, Steven C. Anderson, president and chief executive officer of the Washington, D.C.-based National Restaurant Association, charged that the ad “give[s] the impression that working in a restaurant is a demeaning and unpleasant,” and stands as a “direct insult to the 12.8 million Americans who work in the restaurant industry.”

See, I didn’t get the joke right away. I didn’t know this was a commercial. I thought it was a documentary showing where K-Fed really works right now. I’m so easily confused.


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| Posted on 01/26/2007, filed under Kevin Federline